Discovered at Pure over 15 years ago, worn ever since. Janice shares why Lofina remains a favourite in her wardrobe and at Jacu.
Lofina: the shoes Janice keeps coming back to
Shape, colour and a distinctive sole: the London Spice ankle boot from our current Lofina collection.
Janice first discovered Lofina at Pure, the London trade fair, over 15 years ago. What caught her attention was the look: great shapes, cool soles and shoes with a character of their own.
That first discovery grew into years of returning to the collections at trade shows—and plenty of pairs in her own wardrobe.
Chosen, worn and loved
For Janice, the appeal goes beyond how Lofina looks on display. Having worn so many pairs herself, she particularly values their comfort and durability. Those qualities, alongside the shapes that first drew her in, keep her coming back.
It’s the kind of experience that matters when choosing for Jacu: knowing a collection through both buying it and living in it.
“Everything—they go with anything.”
Among Janice’s many pairs, her classic black boots are the ones she wears all the time. Asked what she wears them with, that is her answer.
They have become an everyday favourite, easy to reach for whatever she is wearing. After more than 15 years, that says something about Lofina’s place in her wardrobe—and why she continues to choose the brand for Jacu.